Everyone talks about a future in digital, but the money is still in linear For the best part of a decade, the story of television has been told as a tale of inevitable platform migration from the old to the new. Viewers moving from linear schedules to streaming, apps, FAST and VOD. Advertisers, we were told, were following the audiences. Revenues, we are still told, will naturally shift from spot advertising into a rich mix of VOD, SVOD, FAST and data-driven, IP-delivered v