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George Bayer

Senior Partner, Live Production and TV Shopping

A Masters graduate of the California Institute of the Arts, George is an experienced EMP senior partner with expertise in managing teams of creative, design and production talent globally, and he has a great track record in bringing marketing and production departments together to bring commercial ideas to life.  He has led, built and developed international cross-cultural teams and built a reputation for consistently leading high-quality and scalable projects with a particular focus on live broadcasting and TV shopping.


In permanent and interim roles as COO, EVP, VP and Project Manager in China, Japan, Russia, Spain, the United Kingdom and the USA, George has been responsible for managing a P&L, developing profitable strategies and implementing cost effective change and innovation.


He has worked with the team at EMP on major projects for twenty years including channel launches in the UK and Europe, and the development of live broadcast facilities in Spain and central London.


In recent years George has taken on major interim roles in TV shopping businesses in Russia and Taiwan, managing teams of up to 150 people and bringing new techniques and innovations to help his clients grow.